British Hair and Beauty companies celebrated by Precious Hair and Beauty Awards produced by Premae.  Entrepreneurial women of colour excelling in the hair and beauty arena where shortlisted by expert judges for as finalists for the inaugural PRECIOUS Hair and Awards (PRECIOUSHABA), powered by PREMAE, sponsored by Miss May Ldn Cakes, Tress Free. The awards have launched to provide a platform for women of colour who have launched beauty products and services from their kitchen tables or tablets, often while juggling other roles, yet have managed to grow innovative and successful brands. The awards will focus on five categories:  Best Haircare Brand, Best Makeup Colour Cosmetics Brand, Best Skincare (Face and/or body brand),  Best Online Innovation brand (comprising of online retailers stocking multi-brands, apps or Beauty Box companies) and the Best Beauty/Hair Blogger Award. The initiative is the result of collaboration between the Precious Awards, which celebrates women of colour in business and leadership and Dr Clare Anyiam-Osigwe BEM, founder of the multiple award winning beauty brand PREMAE. Curating #PreciousHABA, Dr Clare said “These awards are set to change that offering a stepping stone to boosting brand credibility which will increase revenue and attract the retail buyers attention. Over 50 entrants applied which reveals the breadth of UK black and asian owned brands that consumers may not even know exist.” Exhibitors such as Collectiv Beauty and smart Hair Clinic spoke to guests about their services and the host for the evening was Lisa Bent. The ceremony opened with a poetry recital from Latoya Lovell – Latoya Lovell is a freelance writer from South East London and mother to model/actor Antoine Hoyte-Lovell. She has had articles published online and in print for We Are Collision a London Fashion Lifestyle Magazine. Latoya is interested in Music (she has a grade five in Piano), Hair and Beauty and so she either interviews people from these areas or attends events dedicated to them. Whilst working as a freelance writer Latoya has interviewed musicians including Ghetts and Melissa Steele as well as hosts a radio show on Pulse88 Radio. The winners:      WINNER: Primal Beauty black soap – BEST HAIRCARE BRAND, Trichologist, Salon Owner and Hair stylist to the stars; Hair Care Category Judge, Latenda Kalimba. Latenda tried and tested each brand in her salon on clients. With over 20 years experience. Primal Beauty Black Soap Shampoo is an anti-breakage formula that cleanses without stripping the hair.  Fortified with natural ingredients that promote healthy hair, our Black Soap Shampoo provides a rich lather that brings moisture to your hair and scalp. WINNER: Empress Me Cosmetics – Mineral Foundation – BEST MAKEUP BRAND, presented by Dr Clare Anyiam-Osigwe BEM. 34 year old, Jamaican Sierra Leonean Rashidah Prince is mum to 3 lovely children. A beauty assessor, makeup artist and beauty therapist, she left full time job to focus on my dream before Christmas. Suffering with adult acne drove Rashida to start her own makeup line, Empress Me Cosmetics. Rashida started in her small kitchen mixing powdered food such as cocoa, beetroot to create different shades. Rashida has overcome financial adversity. Rashida’s daughter is her inspiration and she retorts that passion is vital to remain positive though down times and to never stop learning. WINNER: Shea Butter Cottage Tiramisu Body Butter – BEST SKINCARE BRAND, presented by skin care expert, Antonia Burell. A set of unfortunate circumstances led to mum, Akua Wood starting her own business.   She founded her toiletry brand Cioc-colatina in November 2002 in response to her frustration in trying to find a natural range of toiletries to moisturise her skin, as well as to fulfil her need to work at home. She used her love of Shea butter and knowledge of using natural products in her native Africa to create her products which are made from ingredients bought direct from farmer co-operatives in Ghana. WINNER: SLAPPAPP Makeup colour match App – BEST INNOVATION BRAND, presented by newly honoured MBE, The co-founder of Stemmetes a super company which champions British girls with education and experience in Science, Technology, Engineering and Mathematics – Ann-marie Imafidon. Jamila started Slapp to make all young women, no matter where they lived or what their race, feel like they were being catered to by the beauty industry. She grew increasingly frustrated with seeing a new launch, or hot product, that she couldn’t use. That’s why at Slapp we only celebrate brands, that celebrate everyone. So far, the App has been featured in the Daily Mail and Elle magazine. Someone that Jamila looks up to is Naomi Campbell, as she uses her position to speak out for all women of colour. Speaking on business, she said ”Be prepared to not have a life! Things won’t always go how you planned, but keep pushing on and you will get there eventually” WINNER: Wonderlusting – Lynda D’Aboh – BEST BLOGGER BRAND, presented by Teenage blogging sensation and model, Arabella Daho. Arabella Day-o is also launching her own natural hair and beauty channel. Ridiculously curious and always seeking what’s new and innovative, Lynda is a self professed geek about ingredients with a passion for natural and organic products. Her knowledge about how to use products comes from Africa and Asia. The first vegans and smoothie drinkers she knew were Indians and Rastas. Lynda believes that people of colour have pioneered holistic living and beauty yet that isn’t reflected in the blogosphere and so she wanted to change that. Lynda doesn’t see adversity, rather she sees challenges to be overcome. ‘Adversity’ makes you stronger and smarter. Lynda’s most memorable success to date was: Hosting the first event in the UK showcasing natural and organic beauty for brown beauties at the leading green beauty store. It was the first time a blogger had been invited to host an event there. Baroness Lawrence, Oprah Winfrey, Michelle Obama, and  Chimamanda Ngozi Adiche. Her advice to bloggers is: Just do you and keep your eye on *your* prize. Focus on being a resource for your readers rather than chasing likes. Congratulations to the winners. For press enquiries, contact: Michael Oluborode on hello@joclarepr.com